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Histography (opens in new tab)Īn interactive timeline from the Big Bang to present day The moment we have an idea for a component or a layout we try it on all screens and see if it makes sense across the board." 05. "We always design all screens simultaneously. Perhaps the most impressive thing about Rashid's new site is the seamless transitions between viewports. How does one deliver 5,000-plus images of varying shapes and sizes in a responsive environment? The solution: a re-imagining of conventional layouts and a lo-fi approach to structuring to give a precise, flexible grid combined with bold (yet unobtrusive) typography. This plethora of products also presented a challenge. Which was, of course, the point: "Our main goal was to showcase the plethora of products and projects in a visually enticing way," say the pair on their blog. With its trademark embrace of engaging interactions, emotive typography and truly device-agnostic layouts, the duo has delivered a site that invites vigorous exploration. Until he commissioned Anton & Irene, that is. With over 3,000 designs in production and work in 20 permanent collections worldwide, it is perhaps no surprise that his own website had taken a back seat for the past 10 years. Karim Rashid (opens in new tab)ĭesigner Karim Rashid is as prolific as he is celebrated. The mundane FAQ section is brought to life with animated GIFs, and illustration is used throughout the site as unexpected storytelling motif. "We invested heavily in photography – and NYC-based kiwi photographer Henry Hargreaves – to bring the site to life and articulate our mission of making better shoes in a better way."īoth Brown and the Red Antler (opens in new tab) team talk of their extreme dedication to the UX of the site and how they leaned into the details that so often are overlooked. "It’s designed to showcase the incredible attention to detail and thought behind our product design," explains Brown on the reasoning behind the site. The result is a delightful experience that doesn’t just tell the story behind the Allbirds, but also gives you a feel for the product itself. The website, which has been built using Shopify, mixes lifestyle photography with illustrations. It began when co-founder Tim Brown observed the amazing qualities of Merino wool, and wondered why it had never been used in footwear before. Strong product photography gives this site impactĪllbirds is a sports shoe brand from the land of 29,221,344 sheep.
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