For the claim, “Makeup off in just one swipe”, the claim support data submitted by the advertiser established the product efficacy of “removal of kajal and lipstick in one swipe”. Neither the product’s utility nor function had changed and the change of preservative was the only new composition related change. The CCC did not agree with the advertiser’s rationale for claiming newness. The advertiser also justified the claim based on change in product sourcing as well as pack sizes. For the Pack claim of “New” shown in the advertisement, the CCC noted that the advertiser relied on the preservative change in product composition. The final frame shows two bottles of Garnier Micellar Cleansing Water, one which is an oil infused variant for waterproof makeup. The protagonist then is introduced to Micellar Cleansing Water that removes makeup in one swipe. Ltd (Garnier Micellar Water): The YouTube advertisement depicts the protagonist as celebrity Alia Bhatt trying to remove eye and lip makeup by wiping, rubbing and washing yet despite these steps make up still remains on the face. 29 advertisements were not considered to be objectionable or in contravention of the ASCI code.ġ) L’Oréal India P. While 15 advertisements belonged to the others category. Six belonged to personal care, five belonged to Food & Beverages, four belonged to GAMA, two belonged to Healthcare and one belonged to education. For the remaining 62 advertisements, complaints against 33 advertisements were upheld by the CCC. Of the 113 advertisements complained against, 51 advertisements were promptly withdrawn by the advertiser on receiving communication from ASCI. The advertisements given below were complained against by the general public or by industry members. Suo Motu Surveillance by ASCI (16 advertisements) Others: - 31 advertisements complained against Gama Complaints: 4 advertisements complained against Personal Care: -12 advertisements complained against Suo Motu Surveillance by ASCI (39 advertisements)įood & Beverages - 20 advertisements complained against Suo Motu Surveillance by ASCI (148 advertisements)Įducation: - 40 advertisements complained against
Healthcare: - 150 advertisements complained against We understand that such claims can adversely affect consumers and we are committed to work closely with the Ministry of Ayush to help eliminate such malpractices from society.” Especially at this time when consumers are feeling more vulnerable about the virus, it becomes more important for us as regulators to ensure that these ads don’t exploit the consumer’s anxiety. All content posted on has not been reviewed by any regulatory authority.Subhash Kamath, Chairman of ASCI throws some light, says, “There has been a flood of advertisements with dubious claims about COVID-19 cures and preventions. You must research, review and verify the content of. Be very careful when investing in early projects these projects have no history. Nothing you find on our site is intended as an offer or solicitation. Trading is a high-risk activity that can lead to large financial losses, so please consult your financial advisor before making any decisions. You should research, study and verify the content of the site (). No part of the content we provide constitutes financial advice, legal advice or any other form of advice intended for your specific purpose. No Investment Advice All content provided on our website for your information only( ) early project sales, hyperlinks, affiliate applications, blog, social media accounts and other platforms, all links to other sites and third party advertising are for your general information only! does not provide any investment advice.
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